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Active Minds

Ben Atkinson-Willes was inspired to create Active Minds, a successful business supplying activity kits for dementia patients, after his own experiences. Ben’s drive was born out of the experience of caring for his Grandfather who lived with dementia for 16 years. Ben and his family noticed as time progressed, the challenge was finding things to keep his Grandfather occupied. To meet his Grandfather’s needs, the family were forced to use children’s toys which Ben and his family found extremely patronising. With Ben’s wealth of experience and passion, he understands the positive impact that tailored resources can make to the day-to-day wellbeing of somebody with dementia.