With 8 years of experience in Digital Marketing, Karina is the CEO and Founder of Senior Care Clicks, a digital marketing agency that provides 360 marketing solutions to home care, assisted livings, nursing homes and other businesses that target seniors. Prior to starting Seniors Online Marketing, Karina worked in the home care and nursing home industry. Karina fell in love with senior care marketing. She has run the Digital Marketing campaigns for several companies that target senior care, such as Caring People, Senior Care Networks, CaringonDemand, Cassena Care, and others. Karina has achieved great results from previous senior care clients such as: Improve rankings, visibility, generate leads and establish branding. She won a BrightEdge Award on behalf of Caring People for an increasing 120% ROI in three months.
She utilizes her knowledge to create customized strategies because she knows very well the senior care industry. Furthermore, she has hands-on experience in PPC, Content Marketing, Social Media Paid Ads and Email Marketing.
She holds a Marketing Degree from Florida International University and several certifications, such as Hubspot, Google Adwords, and BrightEdge. She has also attended Zheijang University, one of the top five schools in China.
Karina shares her expertise by contributing articles in Forbes, Search Engine Watch, BrightEdge’s Blog, Semrush’s Blog, OnCrawl, and other reputable editorials. She also has published an ebook in Amazon “Digital Marketing Proven Strategies & Tips” and has a YouTube Channel where she explains Digital Marketing in Spanish. Moreover, she recently was interviewed at El Distrito TV Channel in Madrid, Spain. Karina has been featured in Home Health Care News and School of Marketing about marketing the elderly population.
Seniors Lifestyle Magazine is a hub of news, information, and resources for all of us reaching our 50s, 60s, 70s, 80s, 90s, 100s, and those with aging parents and loved ones to care for. Baby Boomers are becoming the largest demographic and their needs are increasing. We must keep up to date with the ever changing landscape of health care, social programs, and services the cater to our specific needs.