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Avaline by Cameron Diaz is the latest organic wine to hit the shelves in extremely exclusive stores and vendors. Celebrities are constantly rolling out passion projects, whether they’re perfume, bath bombs, snacks, drinks, or more. Few celebrity-based projects stay in the public consciousness long — they usually dwindle away once the novelty of celebrity appearance wears off.

But Avaline Cameron Diaz is here to stay, and this article tells you why.

#1. Avaline by Cameron Diaz is Organic

Avaline by Cameron Diaz is an organic wine brand. Most wine brands use the word “organic” as little more than a marketing ploy since the word has a little-to-no legal definition. It’s true, wine brands can use the word “organic” if they avoid sulfites but still use dozens of other additives, chemicals, and pesticides. Most wine brands are generous with their artificial flavors, chemicals, and pesticides because they reduce production costs.

However, Cameron Diaz is a true wine connoisseur and has a passion for organic living. As such, her primary motivation with Avaline wasn’t her bottom line but rather producing something truly organic. As such, she avoids all artificial flavors, chemicals, pesticides, fertilizers, etc. Instead, she toured the best organic vineyards in Europe to learn about organic wine production using biodiversity — that knowledge allowed her to produce a truly organic wine brand.

#2. Avaline by Cameron Diaz is Vegan

Most wine brands are far from vegan. The assumption that wine is simply fermented grapes is mistaken. In actuality, wine is usually filtered through animal by-products, such as fish bladder and egg whites. However, Avaline by Cameron Diaz is filtered through vegan products, ensuring there are no animal byproducts in the entire production process.

#3. Avaline by Cameron Diaz is Transparent

Avaline by Cameron Diaz is transparent about the entire production process, which is necessary  to distinguish it from other “organic” wines. Each Avaline bottle has a large label listing out the ingredients used in large font. This allows you to research the ingredients for yourself. Furthermore, it keeps Avaline by Cameron Diaz accountable — they are forced to ensure a completely organic process because they’re displaying all the ingredients clearly.

#4. Avaline by Cameron Diaz is Attractive

People love displaying wine bottles on their shelves — an aesthetic appeal is a major component of wine enthusiasm. Well, Avaline by Cameron Diaz is an extremely attractive collection of wine bottles, each available in pastel shades of green, peach, and other colors. You can also order the wine in a color of your choosing, allowing you to set up a pastel rainbow of Avaline wine bottles. You’ll be proud to display Avaline by Cameron Diaz on your shelves.

#5. Avaline by Cameron Diaz is Delicious

Most important, Avaline by Cameron Diaz is truly delicious, which is one of the most important factors, isn’t it? And that’s the secret of Avaline’s staying power — it’s organic and vegan without sacrificing taste and flavor. If you’re interested in organic wine consumption, you can get a bottle of Avaline online.