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Let’s be honest, hearing aids don’t have a very positive reputation. Everyone is familiar with the stories. “They hurt my ears and all I hear is the noise”. If this is what people experience then why do we take that apprehensive plunge into frigid water and purchase them? The answer is quite simple; we hope that our experience will be different from the experiences of others and it can be with some understanding.







The number one reason for failure is ignorance. Not ignorance in the sense of naïve disillusionment but rather a misinformed understanding of how to deal with the situation. Speaking from personal experience as a hearing aid wearer, I’ve found that a number of clinics do not take the time to properly explain reasonable expectations. Even worse they tend to rush through the “sales pitch” instead of customizing the selection process to narrow down the devices that are appropriate for the specific user. Not everyone leads the same lifestyle and therefore the devices that are selected for one person are not appropriate for all. Some people have arthritis and therefore are dealing with limitations to their dexterity which can affect insertion, battery handling and cleaning.

It is imperative that people understand they are only capable of providing what the name implies. They are able to AID your hearing. They are neither able to fix nor restore a person’s hearing back to a “normal” state, instead provide the assistance required to perform better in any given situation. That being said, today’s technology allows them to do an excellent job at aiding compared with yesterday’s devices.

It is true that hearing aids can be quite expensive and people often ask why they should spend the money on assistive devices which cannot restore normal hearing when they are able to get by without using them. The answer can be nicely summed up by a study released by John Hopkins University which linked untreated hearing loss with early onset Alzheimer’s and Dementia. The study showed that there is a sequence of events which slows down your ability to process sound and therefore have a detrimental effect on your comprehension of speech. Untreated hearing loss actually shrinks the auditory portion of the brain which also contains a portion of memory function. That means that early intervention of hearing loss is as much a preventative measure as it is an assistive measure.

“The study also gives some urgency to treating hearing loss rather than ignoring it. ‘If you want to address hearing loss well,’ (Frank Lin, M.D., Ph.D.) says, ‘you want to do it sooner rather than later. If hearing loss is potentially contributing to these differences we’re seeing on MRI, you want to treat it before these brain structural changes take place.’ “

Most importantly you must wear them! It takes 6-9 months of 12 hours per day usage to maximize the full benefit. Purchasing but not wearing just doesn’t make much sense does it?

This article is intended for informational purposes only. If you have any questions or are considering any recommendations, please consult your health practitioner.


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John Thistle BC-HIS
John grew up hard of hearing from a young age and decided to dedicate his career to helping others who experience the same frustrations. It is because of this that he graduated from the Hearing Instrument Specialist program at George Brown College in 2006 and is a member of the Association of Hearing Instrument Practitioners of Ontario. John began his work in hearing aid clinics in 2004 and also worked for a hearing aid manufacturer as a Product and Education Specialist. John continued to pursue excellence and became the first Board Certified Hearing Instrument Specialist in Durham Region with international accreditation. John and his wife Becky have a young son together. In his spare time John can be found volunteering within the community, hiking and enjoying culinary challenges. About Newcastle Hearing Solutions: As Newcastle’s preferred Hearing Health Clinic we strive to offer the residents of the Village of Newcastle and surrounding areas the highest possible quality of care and service. We opened our doors in 2011 and the response from the community has been overwhelming. People have been so pleased with our level of care that they love to refer their friends and family members. Being residents of Newcastle, we truly are local. Located in the historic Massey Building across from Foodland, our professional team is prepared to work with any and all hearing aid models to ensure they are providing the greatest assistance possible.